Blair Elliot is the third son of the late Stanton Elliot, builder of the Elliot media empire. The eldest brother Lance was killed fighting in the World War. The second brother, Fenton, killed two children in an automobile accident while he was drunk. He spent five years in prison and was disowned by his father.

Blair is the rising star of the family, famous socialite and industrial visionary, he is the media's golden boy. Publisher of the Gotham Bugle, he is more interested in his Ajax Chemical project. He is handsome, talented and a gifted public speaker. He has a swanky apartment in the Wayne Building in Gotham Proper and some rooms at the Elliot Estate in Coventry.